Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.

By:

Wimmer, Roger D

Contributor(s):

Dominick, Joseph R

Material type: Text

TextSeries: Wadsworth series in mass communication and journalismPublisher: Australia : Cengage- Wadsworth, [2014]Edition: Tenth EditionDescription: xiii, 481 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781133307334 (pbk.)
1133307337 (pbk.)

Subject(s):

Mass media -- Research

DDC classification:

302.23 WIM 21084

LOC classification:

P91.3 .W47 2014

Contents:

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

Item type: Reference

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference	Marium Abdulla Library Reference	CD	302.23 WIM (Browse shelf(Opens below))	Available	21084

Includes bibliographical references and index.

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Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.