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Thoughts on design / Paul Rand.

By: Contributor(s): Material type: TextTextPublisher: San Francisco : Chronicle Books, [2014]Edition: New EditionDescription: 95 pages : illustrations ; 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780811875448
Subject(s): DDC classification:
  • 745.4 23
LOC classification:
  • NC997 .R3 2014
Contents:
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
Item type: Book
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Holdings
Item type Current library Collection Call number Status Barcode
Book Marium Abdulla Library Non-Ref Communication Design 745.4 RAN (Browse shelf(Opens below)) Available 12248
Book Marium Abdulla Library Non-Ref Communication Design 745.4 RAN (Browse shelf(Opens below)) Available 19028
Book Marium Abdulla Library Non-Ref Foundation Year 745.4 RAN (Browse shelf(Opens below)) Available 17045

"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."

The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.

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