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Promotion--products, services, and ideas /

Kincaid, William M.

Promotion--products, services, and ideas / William M. Kincaid, Jr. - Columbus : Merrill, c1981. - viii, 355 p., [4] p. of plates : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0675080827 9780675080828

LCCN: 80082923

Subjects--Topical Terms:
Sales promotion.
Marketing.
Advertising.

LC Class. No.: HF5438.5 / .K56

Dewey Class. No.: 658.82 KIN

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Promotion--products, services, and ideas /