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To what extent are consumer color preferences influenced by socio-cultural factors and do they impact Brands and consumer decision making in Pakistan? Why?

Sarah Farooqui

To what extent are consumer color preferences influenced by socio-cultural factors and do they impact Brands and consumer decision making in Pakistan? Why? - Karachi Indus Valley School of Art & Architecture 2017 - 107

Dewey Class. No.: 741.6 SAR

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To what extent are consumer color preferences influenced by socio-cultural factors and do they impact Brands and consumer decision making in Pakistan? Why?