Fashion promotion in practice /
Cope, Jon.
Fashion promotion in practice / Jon Cope and Dennis Maloney. - 216 pages ; 27 cm
Includes bibliographical references (pages 204-208) and index.
Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel.
9781472568922 (pbk.)
2015010936
Advertising--Fashion.
Sales promotion.
Fashion merchandising.
HF6161.C44 / C67 2016
659.1974692 COP / 20936
Fashion promotion in practice / Jon Cope and Dennis Maloney. - 216 pages ; 27 cm
Includes bibliographical references (pages 204-208) and index.
Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel.
9781472568922 (pbk.)
2015010936
Advertising--Fashion.
Sales promotion.
Fashion merchandising.
HF6161.C44 / C67 2016
659.1974692 COP / 20936