Advertising: an Integrated Marketing Communication Perspective
Belch, George E.
Advertising: an Integrated Marketing Communication Perspective - Australia : McGraw-Hill Education, 2014. - 584 p.
9781760421205
Communication in marketing
659.1 BEL / 20958
Advertising: an Integrated Marketing Communication Perspective - Australia : McGraw-Hill Education, 2014. - 584 p.
9781760421205
Communication in marketing
659.1 BEL / 20958