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Typographic design : (Record no. 10000)

MARC details
000 -LEADER
fixed length control field	04373cam a2200445 i 4500
001 - CONTROL NUMBER
control field	12277
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250709120301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140512s2015 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2014012636
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781118715765
Qualifying information	paperback : acid-free paper
035 ## - SYSTEM CONTROL NUMBER
System control number	18148348
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Transcribing agency	DLC
Description conventions	rda
Modifying agency	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	Z246
Item number	.C217 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	686.22 CAR
Edition information	23
Item number	12277
084 ## - OTHER CLASSIFICATION NUMBER
Classification number	DES007000
Number source	bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Carter, Rob,
Relator term	author.
245 10 - TITLE STATEMENT
Title	Typographic design :
Remainder of title	form and communication /
Statement of responsibility, etc.	Rob Carter, Ben Day, Philip B. Meggs, Sandra Maxa, Mark Sanders.
250 ## - EDITION STATEMENT
Edition statement	6th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer	John Wiley & Sons, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice	[2015]
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 341 pages :
Other physical details	illustrations (some color) ;
Dimensions	28 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (pages 332-333) and index.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note	Machine generated contents note: Foreword Rob Carter Introduction Acknowledgments Chapter 1 The Evolution of Typography Chapter 2 The Anatomy of Typography Chapter 3 Legibility Chapter 4 The Typographic Grid Chapter 5 Syntax and Communication Chapter 6 The Typographic Message Chapter 7 Typography and Media Chapter 8 Typography and Screen Chapter 9 Typography in Time and Motion Chapter 10 Case Studies in Typographic Design Chapter 11 Typographic Design Education Chapter 12 Typographic Design Process Chapter 13 Typographic Specimens A Chronology of Typeface Designs Glossary Bibliography Picture Credits.
520 ## - SUMMARY, ETC.
Summary, etc.	"Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery"--
Assigning source	Provided by publisher.
520 ## - SUMMARY, ETC.
Summary, etc.	"Provides a comprehensive overview of every aspect of designing with type"--
Assigning source	Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Graphic design (Typography)
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	DESIGN / Graphic Arts / General.
Source of heading or term	bisacsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Day, Ben,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Meggs, Philip B.,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Maxa, Sandra,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Sanders, Mark
Fuller form of name	(Mark Allen),
Relator term	author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	Online version:
Main entry heading	Carter, Rob.
Title	Typographic design
Edition	Sixth edition.
Place, publisher, and date of publication	Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
International Standard Book Number	9781118715819
Record control number	(DLC) 2014020538
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Reference
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type	Lost status	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price
09/04/2025	1	686.22 CAR	12277	08/29/2025	10/26/2021	Reference				Communication Design		Marium Abdulla Library	Marium Abdulla Library	Reference	04/20/2016	College books	5918.44

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Typographic design : (Record no. 10000)