Normal view MARC view ISBD view

Advertising : (Record no. 10627)

MARC details
000 -LEADER
fixed length control field	01237cam a22003734a 4500
001 - CONTROL NUMBER
control field	12492
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260408122715.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	020318s2003 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2002021433
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0130477222
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780130477224
035 ## - SYSTEM CONTROL NUMBER
System control number	12709089
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	.W455 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 WEL
Edition information	21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Wells, William,
Dates associated with a name	1926-
245 10 - TITLE STATEMENT
Title	Advertising :
Remainder of title	principles & practice /
Statement of responsibility, etc.	William Wells, John Burnett, Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	India
Name of publisher, distributor, etc.	Dorling Kindersley
Date of publication, distribution, etc.	2006
300 ## - PHYSICAL DESCRIPTION
Extent	xxxii, 599 p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Burnett, John,
Dates associated with a name	1944-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Moriarty, Sandra E.
Fuller form of name	(Sandra Ernst)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ocip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price
10/26/2021		659.1 WEL	12492	10/26/2021	Book				Communication Design		Marium Abdulla Library	Marium Abdulla Library	Non-Ref	09/29/2016	Sarah Jafri	2500.00

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Advertising : (Record no. 10627)