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Advertising theory / (Record no. 10740)

MARC details
000 -LEADER
fixed length control field 01379cam a2200397 i 4500
001 - CONTROL NUMBER
control field 14715
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260408124903.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m |o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181129s2019 enk o 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018057196
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781351208314
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780815382492
Qualifying information hardback
035 ## - SYSTEM CONTROL NUMBER
System control number 20760079
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101 ROD
Edition information 23
245 00 - TITLE STATEMENT
Title Advertising theory /
Statement of responsibility, etc. edited by Shelly Rodgers and Esther Thorson.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Abingdon, Oxon ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Routledge communication series
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record and CIP data provided by publisher; resource not viewed.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rodgers, Shelly
Fuller form of name (Shelly Lannette),
Dates associated with a name 1965-
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Thorson, Esther,
Relator term editor.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title Advertising theory
Edition Second edition.
Place, publisher, and date of publication Abingdon, Oxon ; New York, NY : Routledge, 2019
International Standard Book Number 9780815382492
Record control number (DLC) 2018051401
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Suppress in OPAC No
Holdings
Date last seen Total checkouts Full call number Barcode Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
11/06/2024 1 659.101 ROD 14715 10/29/2024 10/26/2021 Book       Communication Design   Marium Abdulla Library Marium Abdulla Library Non-Ref 01/24/2020 Global Link Information Services 2500.00