Normal view MARC view ISBD view

Introduction to advertising and promotion : (Record no. 14450)

MARC details
000 -LEADER
fixed length control field	01553pam a2200409 a 4500
001 - CONTROL NUMBER
control field	20770
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260407142335.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	940706s1995 iluab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	94022646
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781760421205
035 ## - SYSTEM CONTROL NUMBER
System control number	3487181
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	.B387 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 BEL
Edition information	20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
Fuller form of name	(George Edward),
Dates associated with a name	1951-
245 10 - TITLE STATEMENT
Title	Introduction to advertising and promotion :
Remainder of title	an integrated marketing communications perspective /
Statement of responsibility, etc.	George E. Belch, Michael A. Belch.
246 14 - VARYING FORM OF TITLE
Title proper/short title	Introduction to advertising & promotion
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Australia
Name of publisher, distributor, etc.	McGraw Hill,
Date of publication, distribution, etc.	2018
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 584 p. :
Other physical details	ill. (som col.), col. maps ;
Dimensions	29 cm.
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Irwin series in marketing
500 ## - GENERAL NOTE
General note	Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 721-738) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, George E.
Fuller form of name	(George Edward),
Dates associated with a name	1951-
Title of a work	Introduction to advertising & promotion.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ocip
f	19
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price
05/19/2022		659.1 BEL	20770	05/19/2022	Book		Dewey Decimal Classification					Marium Abdulla Library	Marium Abdulla Library	Non-Ref	05/19/2022	A. R Book	8043.55
10/28/2022		659.1 BEL	20958	10/28/2022	Book		Dewey Decimal Classification					Marium Abdulla Library	Marium Abdulla Library	Non-Ref	10/26/2022	Wisdom Book	5036.00

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Introduction to advertising and promotion : (Record no. 14450)