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Made to stick : (Record no. 14747)

MARC details
000 -LEADER
fixed length control field	02698cam a22004214a 4500
001 - CONTROL NUMBER
control field	6662
003 - CONTROL NUMBER IDENTIFIER
control field	IVS
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250626031032.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	060504s2007 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2006046467
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1400064287
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781400064281
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocm68786839
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)68786839
Canceled/invalid control number	(OCoLC)85030149
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BAKER
--	BTCTA
--	C#P
--	YDXCP
--	BUR
--	QP9
--	MUQ
--	VP@
--	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HM1033
Item number	.H43 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	302.13 HEA
Edition information	22
Item number	6662
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Heath, Chip.
245 10 - TITLE STATEMENT
Title	Made to stick :
Remainder of title	why some ideas survive and others die /
Statement of responsibility, etc.	Chip Heath & Dan Heath.
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Random House,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	291 p. ;
Dimensions	22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [259]-276) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520 ## - SUMMARY, ETC.
Summary, etc.	Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Social psychology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Contagion (Social psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Context effects (Psychology)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Heath, Dan,
Dates associated with a name	1973-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents only
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/fy0711/2006046467.html">http://www.loc.gov/catdir/toc/fy0711/2006046467.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html">http://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Sample text
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0728/2006046467-s.html">http://www.loc.gov/catdir/enhancements/fy0728/2006046467-s.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Contributor biographical information
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html">http://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ocip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price
11/07/2024	1	302.13 HEA	6662	08/23/2024	06/21/2023	Book		Dewey Decimal Classification			Liberal Arts		Marium Abdulla Library	Marium Abdulla Library	Non-Ref	06/21/2023	2500.00

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Made to stick : (Record no. 14747)