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The media handbook : (Record no. 16138)

MARC details
000 -LEADER
fixed length control field 01414cam a2200385 i 4500
001 - CONTROL NUMBER
control field 20512
003 - CONTROL NUMBER IDENTIFIER
control field IVS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211122143055.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160422s2017 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016015193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138689169
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138689169 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781315537870 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .K38 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen E.
Relator term author.
245 14 - TITLE STATEMENT
Title The media handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc. Helen Katz.
250 ## - EDITION STATEMENT
Edition statement 6th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Routledge, Taylor & Francis Group,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 231 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Routledge Communication Series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Katz, Helen E. author.
Title Media handbook
Edition Sixth edition.
Place, publisher, and date of publication New York : Routledge, 2016
International Standard Book Number 9781315537870
Record control number (DLC) 2016019566
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Communication Design Marium Abdulla Library Marium Abdulla Library Non-Ref 11/22/2021 A.R Books 5857.00 1 659 /KAT 20512 02/28/2022 02/21/2022 11/22/2021 Book