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Advertising excellence / (Record no. 2775)

MARC details
000 -LEADER
fixed length control field 01158pam a2200337 a 4500
001 - CONTROL NUMBER
control field 2857
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260407140341.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940426s1995 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94012495
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007006847X
Qualifying information alk. paper
035 ## - SYSTEM CONTROL NUMBER
System control number 1123880
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5804
Item number .A38 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BOV
Edition information 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L.
245 00 - TITLE STATEMENT
Title Advertising excellence /
Statement of responsibility, etc. Courtland L. Bovée ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) ; pages 561
Other physical details ill. (some col.) ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bovée, Courtland L.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Suppress in OPAC No
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price Source of classification or shelving scheme
10/26/2021   659.1 BOV 2857 10/26/2021 Book       Communication Design   Marium Abdulla Library Marium Abdulla Library Non-Ref 10/26/2007 5000.00  
10/26/2021   659.1 BOV 15082 10/26/2021 Book       Communication Design   Marium Abdulla Library Marium Abdulla Library Non-Ref 10/26/2007 800.00 Dewey Decimal Classification
10/26/2021   659.1 BOV 15083 10/26/2021 Book       Communication Design   Marium Abdulla Library Marium Abdulla Library Non-Ref 10/26/2007 800.00 Dewey Decimal Classification