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Designing brand identity : (Record no. 8391)

MARC details
000 -LEADER
fixed length control field	01433cam a2200373 i 4500
001 - CONTROL NUMBER
control field	13936
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260407134858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170626s2018 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2017022067
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781118980828
Qualifying information	cloth
035 ## - SYSTEM CONTROL NUMBER
System control number	19757385
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Transcribing agency	DLC
Description conventions	rda
Modifying agency	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.B7
Item number	W44 2018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827 WHE
Edition information	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Wheeler, Alina,
Relator term	author.
245 10 - TITLE STATEMENT
Title	Designing brand identity :
Remainder of title	an essential guide for the entire branding team /
Statement of responsibility, etc.	Alina Wheeler.
250 ## - EDITION STATEMENT
Edition statement	Fifth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer	Wiley ;
Date of production, publication, distribution, manufacture, or copyright notice	[2017]
300 ## - PHYSICAL DESCRIPTION
Extent	xi, 324 pages :
Other physical details	chiefly color illustrations ;
Dimensions	29 cm
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (pages 310-311) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Trademarks
General subdivision	Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Brand name products.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	Online version:
Main entry heading	Wheeler, Alina, author.
Title	Designing brand identity
Edition	Fifth edition.
Place, publisher, and date of publication	Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
International Standard Book Number	9781119375418
Record control number	(DLC) 2017030982
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type	Lost status	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price
04/17/2025	1	658.827 WHE	13936	03/24/2025	10/26/2021	Book				Communication Design		Marium Abdulla Library	Marium Abdulla Library	Non-Ref	09/10/2018	Global Link Information Services	2250.00

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Designing brand identity : (Record no. 8391)