Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.

By:

Minsky, Laurence [author.]

Contributor(s):

Fahey, Colleen [author.]

Material type: Text

TextPublisher: New York : Kogan Page Ltd, [2017]Edition: 1st EditionDescription: xvii, 211 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749478575
9780749478582

Subject(s):

Additional physical formats: Online version:: Audio brandingDDC classification:

658.827 MIN 23 14622

LOC classification:

HF5415.1255 .M56 2017

Contents:

Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.

Item type: Book

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Marium Abdulla Library Non-Ref	Communication Design	658.8/27 MIN (Browse shelf(Opens below))	Available	14622

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Previous	658.575 PIL Talk about design /	658.5752 DIN New Retail	658.5752 FER Product and Service design innovation	658.8/27 MIN Audio branding : using sound to build your brand /	658.82 KIN Promotion--products, services, and ideas /	658.82 KON Sales Promotion Design: a collection of award winning campaigns	658.827 CUL Identity solutions : how to create effective brands with letterheads, logos and business cards /	Next