The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

By:

Material type: Text

TextSeries: Routledge Communication SeriesPublisher: New York : Routledge, Taylor & Francis Group, 2017Edition: 6th editionDescription: xx, 231 pages ; 24 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

Additional physical formats: Online version:: Media handbookDDC classification:

LOC classification:

Item type: Book

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Marium Abdulla Library Non-Ref	CD	659 /KAT (Browse shelf(Opens below))	Available	20512

Previous					No cover image available			Next
Previous	658.85 PIC The one minute closer : time-tested, no-fail strategies for clinching every sale /	658.872 COR The Social CEO: How Social Media Can Make You A Stronger Leader	658.872 RYA Understanding social media : how to create a plan for your business that works /	659 /KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659.095 JAB Soap & Soul	659.1 BAT Advertising management	659.1 BEL Introduction to advertising and promotion : an integrated marketing communications perspective /	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Welcome to Marium Abdulla Library