Fashion promotion in practice / Jon Cope and Dennis Maloney.

By:

Cope, Jon

Contributor(s):

Maloney, Dennis (Fashion writer)

Material type: Text

TextPublisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing, PLC, [2016]Description: 216 pages ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781472568922 (pbk.)

Subject(s):

DDC classification:

659.1974692 COP 23 20936

LOC classification:

HF6161.C44 C67 2016

Contents:

Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel.

Item type: Reference

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference	Marium Abdulla Library Reference	Fashion Design	659.1974692 COP (Browse shelf(Opens below))	Available	20936

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