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Management of electronic and digital media / Alan B. Albarran, University of North Texas.

By: Material type: TextTextPublisher: Boston, MA : Cengage Learning, [2017]Copyright date: ©2017Edition: Sixth editionDescription: xxvi, 339 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1305077563
  • 9781305077560
Subject(s): DDC classification:
  • 384.068 ALB 21218
LOC classification:
  • P96.M34 A4 2015
Online resources:
Contents:
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
Item type: Book
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Item type Current library Collection Call number Status Barcode
Book Marium Abdulla Library Reference CD 384.068 ALB (Browse shelf(Opens below)) Available 21218

Includes bibliographical references and index.

Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.

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