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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

By: Katz, Helen E [author.]Material type: Text

TextSeries: Routledge Communication SeriesPublisher: New York : Routledge, Taylor & Francis Group, 2017Edition: 6th editionDescription: xx, 231 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138689169; 9781138689169 (pbk.)Subject(s): Advertising media planning | Mass media and business | Marketing channelsAdditional physical formats: Online version:: Media handbookDDC classification: 659 LOC classification: HF5826.5 | .K38 2017

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Marium Abdulla Library Non-Ref	Communication Design	659 /KAT (Browse shelf (Opens below))	Available		20512

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Previous	658.872 RYA Understanding social media : how to create a plan for your business that works /	658.91 STR Participating in Architectural Competitions	658.92 LEW architects and Engineers Office Practice...	659 /KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659.095 JAB Soap & Soul	659.1 BAT Advertising management	659.1 /BEL Advertising : an integrated marketing communication perspective	Next

Includes bibliographical references and index.

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