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Change by design :how design thinking transforms organizations and inspires innovation

By: Brown, TimContributor(s): Katz, Barry [author.]Material type: TextTextPublication details: New York : HarperBusiness, an imprint of HarperCollinsPublishers, [2019]Edition: Revised and updated editionDescription: viii, 294 pages : illustrations ; 24 cmContent type: text ISBN: 0062856626; 9780062856623; 9780062856623Subject(s): Organizational change | Reengineering (Management) | Corporate reorganizations | Industrial design | Corporate reorganizations | Industrial design | Organizational change | Reengineering (Management)DDC classification: 658.4063 /BRO LOC classification: HD58.8 | .B772 2019
Contents:
Reintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.
Summary: The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
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Item type Current library Collection Call number Status Date due Barcode
Book Book Marium Abdulla Library
Non-Ref 		Communication Design 658.4063 /BRO (Browse shelf (Opens below)) Available 20742

Includes index.

Includes index.

Reintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

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