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Advertising : an integrated marketing communication perspective

By: Belch, George EMaterial type: Text

TextPublication details: Australia McGraw-Hill 2018Edition: 3rd editionDescription: Pages 584ISBN: 9781760421205DDC classification: 659.1 /BEL

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Marium Abdulla Library Non-Ref	Communication Design	659.1 /BEL (Browse shelf (Opens below))	Available		20770

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Previous	659 /KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659.095 JAB Soap & Soul	659.1 BAT Advertising management	659.1 /BEL Advertising : an integrated marketing communication perspective	659.1 BEL Advertising: an Integrated Marketing Communication Perspective	659.1 BOV Contemporary advertising	659.1 BOV Advertising excellence	Next

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