Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.Material type: TextPublisher: Australia ; Boston, MA, USA : Cengage, Copyright date: ©2019Edition: Eighth editionDescription: xxiii, 425 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1337110213; 9781337110211Other title: Advertising & integrated brand promotionSubject(s): Advertising | Advertising media planning | Advertising | Advertising media planningDDC classification: 659.1 GUI LOC classification: HF5821 | .O34 2019
|Item type||Current library||Collection||Call number||Status||Date due||Barcode|
|Reference||Marium Abdulla Library Reference||Communication Design||659.1 GUI (Browse shelf (Opens below))||Available||21087|
Includes bibliographical references and index.
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.