Essentials of visual interpretation / Rachel R. Reynolds, Greg Niedt.
Material type: TextPublisher: New York, NY : Routledge, 2021Description: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780367491284; 9780367492403Subject(s): Visual communicationAdditional physical formats: Online version:: Essentials of visual interpretationDDC classification: 302.226 REY LOC classification: P93.5 | .R489 2021Summary: "Essentials of Visual Interpretation teaches students to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human self-understanding and culture formation. Lively and accessibly written chapters provide a solid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, cross-cultural subfield and preparing them to pursue thoughtful work in a variety of related disciplines. The authors include rich examples and illustrations-ranging from cave paintings to memes, from optical science to visual analytics, from ancient pictographs to smart phones-that engage students with the fascinating complexity of visual interpretation. Each chapter introduces students to key terms and concepts relevant to visual analysis, with ideas for short individual or group exercises to enhance understanding. The book is ideal as a primer in visual analysis and visual communication for introductory students in courses within communication studies, cultural studies, semiotics, media studies, and visual anthropology"-- Provided by publisher.Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book | Marium Abdulla Library Non-Ref | Liberal Arts | 302.226 REY (Browse shelf (Opens below)) | Available | 21376 |
Browsing Marium Abdulla Library shelves, Shelving location: Non-Ref, Collection: Liberal Arts Close shelf browser (Hides shelf browser)
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302.2 OCO Introducing neuro-linguistic programming | 302.222 DIK Visual culture | 302.222 MOR Gestures their origins distribution | 302.226 REY Essentials of visual interpretation / | 302.23 MCL Understanding media: the extension of man | 302.23 TRI Communicating design | 302.23 TUF Envisioning information |
Includes bibliographical references and index.
"Essentials of Visual Interpretation teaches students to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human self-understanding and culture formation. Lively and accessibly written chapters provide a solid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, cross-cultural subfield and preparing them to pursue thoughtful work in a variety of related disciplines. The authors include rich examples and illustrations-ranging from cave paintings to memes, from optical science to visual analytics, from ancient pictographs to smart phones-that engage students with the fascinating complexity of visual interpretation. Each chapter introduces students to key terms and concepts relevant to visual analysis, with ideas for short individual or group exercises to enhance understanding. The book is ideal as a primer in visual analysis and visual communication for introductory students in courses within communication studies, cultural studies, semiotics, media studies, and visual anthropology"-- Provided by publisher.
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