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It's your biz : the complete guide to becoming your own boss / Susan Wilson Solovic, with Ellen R. Kadin ; foreword by Edie Weiner.

By: Solovic, Susan WilsonContributor(s): Kadin, Ellen RMaterial type: TextTextPublication details: New York : American Management Association, c2012Description: xii, 227 p. ; 24 cmISBN: 9780814416716 (hbk.); 0814416713 (hbk.)Subject(s): New business enterprises | Business planning | Small business -- ManagementDDC classification: 658.11 SOL LOC classification: HD62.5 | .S6729 2012
Contents:
Starting a business is personal -- Make smart choices: consider your options -- Beating the odds: getting it right from the beginning -- Building a powerful business strategy -- Purpose, promise, and principles: the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- More practical advice -- A bundle of resources.
Summary: Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.
List(s) this item appears in: New Arrivals
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Item type Current library Collection Call number Status Date due Barcode
Book Book Marium Abdulla Library
Non-Ref 		Liberal Arts 658.11 SOL (Browse shelf (Opens below)) Available 21052

Includes bibliographical references and index.

Starting a business is personal -- Make smart choices: consider your options -- Beating the odds: getting it right from the beginning -- Building a powerful business strategy -- Purpose, promise, and principles: the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- More practical advice -- A bundle of resources.

Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.

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