The author emphasizes the importance of looking at art critically and understanding the underlying principles that guide artistic creation. Rice provides practical advice on how to observe paintings, sculptures, and other forms of art, encouraging readers to develop their own perspective and appreciation for different styles and movements throughout history. He discusses various elements of art such as composition, color, form, and symbolism, and offers insights into how these elements relate to the context of the time in which the artwork was created.

Throughout the book, readers are encouraged to engage actively with art by asking questions, analyzing visual components, and reflecting on their personal responses to the works they encounter. This inquiry fosters deeper connections with art and aids in developing a more informed view of its significance in culture and society.