Includes index

Introduction
The terminology of color
Basic color theories
Additive color theory
Subtractive color theory
3-D color theory
The creation of color wheels
The spectral range of color wheels
Expanding the color wheel
Color legibility
Readability
Legibility
Contrast
Warm and cool colors
The color matrix
Utilizing field colors with text type
Color calibration and overprinting
Color syncing and overprinting
Color prepress and printing
Dot gain
Undercolor removal
Pixels, lines, and dots per inch
Bit depth range and raw formatting
Printing order
Color correcting images for press
Type reversals and knockouts with solids, tints, and shades
Behavioral effects of color
Micro color responses
Macro color associations

Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer's considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.