TY  - BOOK
AU  - Zohra Wahab
TI  - Does social media's call-out culture improve brand performance?
U1  - 741.6 ZOH 
CY  - Karachi
UR  - https://drive.google.com/file/d/1Jl8Hm81Eb3ICgY8vLUQTKHwLSMKUWBh0/view?usp=sharing
ER  -