TY - BOOK AU - Faheem Ahmed TI - What is the impact of Brand reference & paid placement of products in music videos on the consumers brand knowledge and on the creative processes of the professionals involved? U1 - 741.6 FAH CY - Karachi UR - https://drive.google.com/file/d/1bICILDpqmBsPB5QgfgVzL-sA4UgSpNuP/view?usp=sharing ER -