Kincaid, William M. <br/><br/>
Promotion--products, services, and ideas / 
William M. Kincaid, Jr. 
 - Columbus :  Merrill,  c1981. 
 - viii, 355 p., [4] p. of plates :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0675080827 9780675080828 
<br/><br/><label>LCCN: </label>80082923  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .K56 
<br/><br/><label>Dewey Class. No.: </label>658.82 KIN