TY  - BOOK
AU  - Kincaid,William M.
TI  - Promotion--products, services, and ideas
SN  - 0675080827
AV  - HF5438.5 .K56
U1  - 658.82 KIN 19
PY  - 1981///
CY  - Columbus
PB  - Merrill
KW  - Sales promotion
KW  - Marketing
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -