TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 0130477222
AV  - HF5823 .W455 2003
U1  - 659.1 WEL 21
PY  - 2006///
CY  - India
PB  - Dorling Kindersley
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -