Advertising theory / edited by Shelly Rodgers and Esther Thorson. - Second edition. - 1 online resource. - Routledge communication series . ISBN: 9781351208314 9780815382492 LCCN: 2018057196 Subjects--Topical Terms: Advertising. LC Class. No.: HF5821 Dewey Class. No.: 659.101 ROD