TY  - BOOK
AU  - Muhammad Fatahyab
TI  - Does the brand itself establish its identity or, is it the consumer which defines the identity of a brand? (A case study on AAG TV)
U1  - 741.6 MUH 
CY  - Karachi
UR  - https://drive.google.com/file/d/1HmAdi2rDrNgvozLSYyVIU8lYgdvB7ONg/view?usp=sharing
ER  -