TY - BOOK AU - Maria Mustansir Ajmerwala TI - Why are lyrics important in making or breaking a jingle and an ad slogan? U1 - 741.6 MAR CY - Karachi UR - https://drive.google.com/file/d/1Avx3OihHxeZ2_nEuTM5_QbeXS_PcR33K/view?usp=sharing ER -