TY - BOOK AU - Sarah Farooqui TI - To what extent are consumer color preferences influenced by socio-cultural factors and do they impact Brands and consumer decision making in Pakistan? Why? U1 - 741.6 SAR CY - Karachi UR - https://drive.google.com/file/d/1UuidIqyoN2AveLaZlbYZ1n7MqXXY5BlD/view?usp=sharing ER -