Belch, George E.  1951- <br/><br/>
Introduction to advertising and promotion :  an integrated marketing communications perspective / 
 Introduction to advertising & promotion 
George E. Belch, Michael A. Belch. 
 - 3rd ed. 
 - Australia  McGraw Hill,  2018 
 - xxii, 584 p. :  ill. (som col.), col. maps ;  29 cm. 
 - Irwin series in marketing .
<br/><br/> Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 
<br/><br/>Includes bibliographical references (p. 721-738) and indexes. 
<br/><br/><label>ISBN: </label>9781760421205 
<br/><br/><label>LCCN: </label>94022646  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 1995 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL