TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Belch,George E.
TI  - Introduction to advertising and promotion: an integrated marketing communications perspective 
SN  - 9781760421205
AV  - HF5823 .B387 1995
U1  - 659.1 BEL 20
PY  - 2018///
CY  - Australia
PB  - McGraw Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993; Includes bibliographical references (p. 721-738) and indexes
ER  -