Lichaw, Donna, <br/><br/>
The user's journey :  storymapping products that people love / 
Donna Lichaw. 
 - xiv, 146 pages :  illustrations (chiefly color) ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb. 
<br/><br/> "Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover. 
<br/><br/><label>ISBN: </label>9781933820316 1933820314 
<br/><br/><label>LCCN: </label>2015956989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Storytelling.<br/>Storyboards.<br/>Writing.<br/>Marketing.<br/>Storyboards.<br/>Storytelling.<br/>Writing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L4895 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8 LIC  / 21024