TY  - BOOK
AU  - Lichaw,Donna
TI  - The user's journey: storymapping products that people love 
SN  - 9781933820316
AV  - HF5415 .L4895 2016
U1  - 658.8 LIC 23
PY  - 2016///]
CY  - Brooklyn, New York
PB  - Rosenfeld Media
KW  - Marketing
KW  - Storytelling
KW  - Storyboards
KW  - Writing
KW  - fast
N1  - Includes bibliographical references and index; Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb
N2  - "Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover
ER  -