Albarran, Alan B., <br/><br/>
Management of electronic and digital media / 
Alan B. Albarran, University of North Texas. 
 - Sixth edition. 
 - xxvi, 339 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur. 
<br/><br/><label>ISBN: </label>1305077563 9781305077560 
<br/><br/><label>LCCN: </label>2015942187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Digital media--Management.
<br/><br/><label>LC Class. No.: </label>P96.M34  / A4 2015 
<br/><br/><label>Dewey Class. No.: </label>384.068 ALB  / 21218