Solovic, Susan Wilson.

It's your biz : the complete guide to becoming your own boss / Susan Wilson Solovic, with Ellen R. Kadin ; foreword by Edie Weiner. - New York : American Management Association, c2012. - xii, 227 p. ; 24 cm.

Includes bibliographical references and index.

Starting a business is personal -- Make smart choices: consider your options -- Beating the odds: getting it right from the beginning -- Building a powerful business strategy -- Purpose, promise, and principles: the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- More practical advice -- A bundle of resources.

Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.

9780814416716 (hbk.) 0814416713 (hbk.)

2011017507

GBB188880 bnb

015856020 Uk


New business enterprises.
Business planning.
Small business--Management.

HD62.5 / .S6729 2012

658.11 SOL / 21052