TY  - BOOK
AU  - Martin,David N.
ED  - American Management Association.
TI  - Romancing the brand: the power of advertising and how to use it 
SN  - 0814459498
AV  - HF5823 .M268 1989
U1  - 659.1 MAR 19
PY  - 1989///
CY  - New York
PB  - AMACOM
KW  - Advertising
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -