TY - BOOK AU - Frisch,Carlienne TI - Hearing the pitch: evaluating all kinds of advertising T2 - Lifeskills SN - 0823916944 AV - HF5821 .F73 1994 U1 - 659.1 FRI 20 PY - 1994/// CY - New York PB - Rosen Pub. Group KW - Advertising KW - Juvenile literature N1 - Includes bibliographical references ₉ p. 46) and index ER -