Katz, Helen E. <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying / 
Helen Katz. 
 - 6th edition. 
 - xx, 231 pages ;  24 cm. 
 - Routledge Communication Series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138689169 9781138689169 (pbk.) 
<br/><br/><label>LCCN: </label>2016015193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media and business.<br/>Marketing channels.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .K38 2017 
<br/><br/><label>Dewey Class. No.: </label>659