TY  - BOOK
AU  - Cope,Jon
AU  - Maloney,Dennis
TI  - Fashion promotion in practice
SN  - 9781472568922 (pbk.)
AV  - HF6161.C44 C67 2016
U1  - 659.1974692 COP 23
PY  - 2016///]
CY  - London, New York
PB  - Fairchild Books, an imprint of Bloomsbury Publishing, PLC
KW  - Advertising
KW  - Fashion
KW  - Sales promotion
KW  - Fashion merchandising
N1  - Includes bibliographical references (pages 204-208) and index; Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel
ER  -