Belch, George E. <br/><br/>
Advertising:   an Integrated Marketing Communication Perspective 

 - Australia :  McGraw-Hill Education,  2014. 
 - 584 p. 
<br/><br/><label>ISBN: </label>9781760421205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL  / 20958