TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research: an introduction 
T2  - Wadsworth series in mass communication and journalism
SN  - 9781133307334 (pbk.)
AV  - P91.3 .W47 2014
U1  - 302.23 WIM 
PY  - 2014///]
CY  - Australia
PB  - Cengage- Wadsworth
KW  - Mass media
KW  - Research
N1  - Includes bibliographical references and index; Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
ER  -