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"The effect an influencer has on their audience, the good life, and how that creates an unrealistic & unhealthy amongst their followers" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
Online resources:
Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ RAD.

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Aisam-Ul-Haq Qureshi: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Ferozsons ; 2012
Availability: Items available for loan: Marium Abdulla Library (1)Call number: 796.342 DAV.

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Dissecting the Efficacy of Digital Marketing in the Traditional world of Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of Art and Architecture ; 2016
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6 SUN.

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"ARE INFLUENCERS AFFECTING PURCHASE DECISIONS IN CONSUMERS THROUGH DIGITAL MARKETING ON SOCIAL MEDIA IN PAKISTAN?" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ SAF.

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Violent Media Content on Pakistani Television Channels, and Its Impact on Children by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of Art and Architecture ; 2016
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6 UMA.

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Can visual content bring awareness through digital media in the case of urban planning in Karachi? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ SAL.

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Female Gender Stereotypes in Pakistani Food and Domestic Commercials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ SAN.

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The Effectiveness of Character Animation in Advertisements of Pakistan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School ; 2016
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6 UZU.

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To what extent do design and packaging impact the sale of luxurious goods in Pakistan? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ SHA.

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Coke Studio: Cultural hybridity in contemporary visual media and its effects on traditional Pakistani identity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of Art and Architecture ; 2016
Online resources:
Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6 ZAH.

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How do filmmakers craft Characters and Narratives that audiences resonate with? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ SHE.

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What is the importance of sensationalism in Pakistani News Media and till what extent is it utilized in the news media industry? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of Art and Architecture ; 2016
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6 ZEE.

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Is the phenomenon of ‘Thought Insertion’ associated with Schizophrenia similar to subliminal messaging in advertisements? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ SYE.

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What is the interface between spaces, interiors and connecting with lost identities? – Case study of Sindhi speaking household in Karachi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of Art and Architecture ; 2016
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 729 ALI.

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"How does Pakistani media represent epilepsy and its associated symptoms? A case study of TV dramas." by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ TAR.

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From feminism to meninism – is the shift in gender representation impacting our public and private spaces? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: karachi ; Indus Valley School of Art and Architecture ; 2016
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 729 BIS.

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Changing trends of dining out, and its impacts on restaurant interior as a factor influencing customer satisfaction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of Art and Architecture ; 2016
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 729 BUS.

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Female Homosocial relationships within Pakistani films, Bol (2011), Bin Roye (2015) and Cake (2019) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
Online resources:
Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ USH.

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"How Storytelling in Pakistani Animation and Illustration Psychologically Affect Children Between the Ages of 3 - 7" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of art & Architecture ; 2020
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Availability: Items available for loan: Marium Abdulla Library (1)Call number: 741.6/ VAL.

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Natural light and its importance in living spaces and Interior design. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Karachi ; Indus Valley School of Art and Architecture ; 2016
Online resources:
Availability: Items available for loan: Marium Abdulla Library (1)Call number: 729 FAI.