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		Image from Amazon.com Custom cover image	Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion Series: Irwin series in marketing Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia McGraw Hill, 2018 Other title: Introduction to advertising & promotion Availability: Items available for loan: Marium Abdulla Library (2)Call number: 659.1 BEL, ... Save to lists

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