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		Image from Amazon.com Custom cover image	Contemporary advertising / Courtland L. Bovée, William F. Arens. by Bovée, Courtland L Arens, William F Series: The Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1992 Availability: Items available for loan: Marium Abdulla Library (1)Call number: 659.1 BOV. Save to lists
		Image from Amazon.com Custom cover image	Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion Series: Irwin series in marketing Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia McGraw Hill, 2018 Other title: Introduction to advertising & promotion Availability: Items available for loan: Marium Abdulla Library (2)Call number: 659.1 BEL, ... Save to lists